Streamline Umpire Management with WhistleIQ

Smart tools for umpire coordination, game assignments, performance feedback, and match insights.

Take the stress out of umpire management with WhistleIQ – the smarter way to assign, develop and connect umpires across clubs, competitions and events

Built by people embedded in officiating, and trialled at international level, WhistleIQ helps officials improve, managers communicate more effectively, and organisations deliver consistent development across the pathway.

Trusted by Professionals

One platform for appointments, feedback and officiating development

WhistleIQ brings appointments, structured feedback, reflection, and development into a single, trusted platform, designed specifically for sports officiating.

Built by people embedded in officiating, and trialled at international level, WhistleIQ helps officials improve, managers communicate more effectively, and organisations deliver consistent development across the pathway.

One platform for appointments, feedback and officiating development

• WhistleIQ brings appointments, structured feedback, reflection, and development into a single, trusted platform, designed specifically for sports officiating.

• Built by people embedded in officiating, and trialled at international level, WhistleIQ helps officials improve, managers communicate more effectively, and organisations deliver consistent development across the pathway.

Designed for the realities of officiating

• Officiating is complex. Feedback is often delivered under pressure, captured inconsistently, or forgotten entirely once the next match arrives. Development becomes informal, fragmented, and difficult to track over time.

• WhistleIQ addresses these challenges by providing a structured, written approach to appointments, feedback, and reflection, giving officials the space to absorb information when they are ready, and giving managers the confidence that development conversations are actually landing.

Why is WhistleIQ different?

• WhistleIQ is purpose-built for officials and those who manage them, not a repurposed corporate performance tool.

• Feedback is captured clearly, consistently, and in context, improving retention and understanding.

• Officials are encouraged to reflect on their performance, reinforcing learning and ownership.

• WhistleIQ has been trialled at Junior World Cup level and is designed to scale across entire officiating pathways.

Who is WhistleIQ for?

• Officials - Clear appointments, thoughtful feedback, and a personal development record that grows over time.

• Umpire Managers and Coaches - Efficient tools to communicate, support, and develop officials without increasing admin burden.

• Clubs, Associations and Governing Bodies - One consistent platform that improves development quality, engagement, and retention.

How it works

Simple to adopt, powerful in practice - WhistleIQ has been designed to fit naturally into existing officiating workflows, without adding unnecessary complexity.

For officials

1. Receive appointments and match details

2. Set pre-match goals if desired

3. Complete the match

4. Receive structured feedback from the umpire manager

5. Reflect when ready, not under pressure

6. Build a personal development record over time

7. Officials remain in control of their learning, supported by structure rather than overwhelmed by it.

For Umpire Managers (UMs)

1. Assign appointments efficiently

2. Capture feedback in a consistent format

3. Reduce duplication and informal follow-ups

4. Track development across individuals and cohorts

5. Support better conversations with evidence over time

6. The result is higher-quality feedback with less administrative effort.

For Organisations

• WhistleIQ enables a consistent approach to officiating development across clubs, regions, and pathways. It reduces reliance on individual memory, informal processes, and disconnected tools.

• The platform supports retention, engagement, and confidence, particularly for developing officials.

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